The Reliance Jio ‘Summer Surprise’ offer, which provides free services to Jio Prime members for three months, has been cancelled after sector regulator TRAI issued an order asking Reliance Jio to end its complimentary services. With this, non-Jio Prime customers of Reliance Jio will not get free services anymore, meaning at least a portion of the operator’s 100 million subscribers will have to start paying for the first time in over six months. Notably, Despite the cancellation of Jio Summer Surprise offer, last date to sign up for Jio Prime is still April 15.
Jio ‘Summer Surprise’ offer withdrawn
Reliance Jio had been offering free services for six months – with Jio Welcome Offer for the first three months, and with Jio Happy New Year Offer for the next three. Its free services were supposed to end on April 1, at least according to the announcement made in late February. But the operator announced the new Jio ‘Summer Surprise’ offer on March 31, bringing another three months of free services for customers – all they had to do was to become Jio Prime members (with a Rs. 99 recharge), and then buy a recharge of Rs. 303 or higher amount. Depending on the recharge value, Jio customers were to receive free 4G data and other services as part of the summer offer.
Why did TRAI cancel Jio ‘Summer Surprise’ offer?
TRAI Chairman RS Sharma has said that the regulatory body asked Reliance Jio to cancel the promotional offer as it did not comply with the regulatory framework. The operator said it would obey the regulator’s recommendation, and pull the freebie-offer as soon as operationally feasible, “over the next few days.”
Jio ‘Summer Surprise’ offer cancelled – what’s the impact?
A Reliance Jio statement clarifies, “All customers who have subscribed to Jio ‘Summer Surprise’ offer prior to its discontinuation will remain eligible for the offer.”
This essentially means that Jio customers who have already signed up for Jio Prime membership plan and purchased recharge of Rs. 99 or higher value will continue to get free services till July. After that, they will get the benefits of the recharge value – exactly as was announced on March 31. So, presumably, a majority of Jio’s user base will continue to enjoy free services until June 30.
The only ones impacted will be the Jio users who had not signed up for Jio Prime and purchased the requisite recharges till now. They will have to pay for all Jio services except calls. Though the services were to become paid starting April 1, the company had provided users a grace period till April 15 to enrol for Jio Prime. In this grace period, users could continue to use all Jio services for free (without Prime subscription), but with the new TRAI order, it is not clear whether this grace period ends too.
Jio Prime subscriptions continue
While Jio ‘Summer Surprise’ offer has been withdrawn, users can still sign up for Jio Prime subscriptions till April 15 in order to enjoy 4G data and other services at heavily discounted rates, if not free. Customers signing up by paying Rs. 99 as a one time fee by the end of March would get unlimited data and free voice services for a year at a rate of Rs. 303 per month, though usage of 4G data would be capped at 1GB per day.
Reliance Jio, the only Indian network to use only fourth-generation airwaves or 4G, has been accused by competitors of violating laws that restrict free or promotional offers. By February, it had collected 100 million users, while the number of Jio Prime subscribers stood at 72 million on March 31.
The shift to paid services, even at a sharp discount compared to established players, will test the appeal of Jio and the fundamentals behind a $20 billion investment in telecoms by billionaire Mukesh Ambani. Jio, launched after years of delays, has roiled India’s telecoms market. Its free voice and cut-price data plans – that run through to the end of March 2017 – have forced rivals such as Bharti Airtel to respond with price cuts of their own.
Source – NDTV
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